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SEO Training

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SEO is the process of increasing the visitors by obtaining the high ranking placement in the search result page of Search Engine. SEO means We can simply bring the Client's website SERP results into Search Engine 1st Page. If your business shows in Google top listings, your prospective customers would find you more easily and evidently you get the Business by respecting Search terms.

Website will get more and more traffic to your Brand and that too getting free traffic from Google, Bing and Yahoo is another big advantage for the clients whoever wants to start the Business by targeting the online visitors.

We at Deccansoft Software Service will help you get trained on SEO by providing professional SEO Training in Bangalore from experienced industry Professionals. All our SEO Trainers have more than 6 yrs experienced professionals. we mainly focus on SEO Training and the way handling the students and explain the topics with real time examples.

SEO Training Objectives

  • Increase Web Site Traffic
  • Increase brand or product awareness
  • Increase Lead Generation
  • Improve brand or product reputation
  • Increase Online Sales revenue
  • Increase offline sales revenue

Prerequisites

  • Strong Command in Internet
  • Basic HTML Knowledge
  • Good command in English language
  • Effective Content Writing Skills

SEO Training Syllabus

Internet & Search Engine Basics:
  • What is Internet Marketing?
  • Importance of Internet Marketing
  • Types of Internet Marketing Methods
  • How the search engine works?
  • Understanding the SERP
  • Google Search Engine Architecture
  • Google Algorithm Updates
  • Page Rank Technology
  • Panda, Penguin and Humming Bird Updates and its Importance
Keywords Research and Analysis:
  • Introduction to Keyword Research
  • Business Analysis
  • Types of Keywords
  • Keyword Research Methodology
  • Keywords Analysis Tools
  • Competition Analysis
  • Preparing a Keyword List for Project
  • Localized Keywords Research
On­Page Optimization (Onsite):
  • Basics of Website Designing / Development.
  • Analysis of website for content, design and code.
  • Domain names and Exact match domain concept.
  • Title Tag Optimization
  • Meta Tag Optimization
  • Headers Optimization
  • SEO Content Writing
  • Page Speed Optimization Tool
  • Anchor Links Optimization
  • Internal Link Strategy
  • Image Tag Optimization
  • Footer Optimization
  • Creating Site map
  • URL Redirecting Techniques (301, 302)
  • Robots.txt File
  • Google SEO Guidelines
Off­Page Optimization (Offsite):
  • Introduction to Off site Optimization
  • Link Building Methodology
  • Directory Submissions for SEO
  • Social Bookmarking
  • Local Business Listing (Local SEO)
  • Classifieds Posting
  • Forum Discussion, Commenting and Signature
  • Blogging Concepts
  • Press Release Submission
  • Article Submissions
  • Video Submissions
  • Social Media Optimization Techniques (Basics)
  • Tracking the Links and Page Rank
  • Avoiding Spam Links
Social Media Optimization:

Facebook:

  • Facebook Account Setup
  • Different options on Facebook (Profiles, Pages, Apps and Groups)
  • Facebook page setup
  • Creating graphics for FB page
  • Managing the Facebook Page
  • Content Creation Strategy
  • Working with different types of content
  • Generating Likes and Shares
  • Implementing Facebook Share Button
  • Implementing Facebook Like Box
  • Implementing Facebook Comments in Site
  • Facebook Groups
  • Sponsored Posts in Facebook
  • Promoting site with Paid Ads

Twitter:

  • Benefits of Twitter
  • Profile Creation and Management
  • Design the Twitter Page

LinkedIn:

  • Creating Profile
  • Managing Connections
  • Company Page on LinkedIn
  • LinkedIn Services Pages
  • LinkedIn Groups
Google WebMaster Tools:
  • Adding a Site and Verification Process
  • Basic Settings
  • Geographic Settings
  • Search Queries Analysis
  • Back link Analysis
  • Internal Link Analysis
  • Site Links
  • Crawl Errors
  • Google Fetch
  • Blocking the Crawler and blocked pages
  • Site maps
  • Remove URLS from index
  • HTML Suggestions
Reports and Management:
  • Website Position Analysis
  • Introduction to Google Analytics
  • Installing Google Analytics
  • Basics of Google Analytics
  • Visitors Reports
  • Geographic Reports
  • Traffic Sources Reports
  • Keywords Reports
  • Goals and Conversions
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